Series of videos for Red Jolbores 2018
Red Jolbors Fest
Task: Many Central Asian advertisers and marketers don’t even know who Droga is. The names of the speakers on the Red Jolbors they, unfortunately, do not say anything. We need to present them. Solution: In order to acquaint the target audience with the speakers of the festival, we decided to create videos not only about the names of the speakers and the jury, but also about their achievements - “That's how interesting people will be at the festival!”.
Category
Staged commercials
Client
Red Jolbors Fest
Video advertising today is the most expensive type of advertising and there are a number of objective reasons for this. But still, customers always try to find a loophole and reduce their budget expenditures, while hoping for huge coverage and high efficiency. In this article, we will describe in general terms how the budget is distributed to video advertising and try to explain why it is not worth saving.
Most companies prefer the video in the promotion of their products. Why is this format so in demand? Because it has such trump cards, which are very profitable to enter the game for the number of sales and brand awareness.