Image commercial of the National Shoro drink
The challenge: Shoro drinks have long been considered a healthier substitute for most popular soft drinks because of their nutritional properties. We were tasked with presenting the product as a drink of the strong and persistent in its goals. The solution: The main character of the video, Manas Niyazov, the country's main Kok-boru player, shows his everyday life: from trainings to competitions. Manas suffers defeats, wins victories, recovers from injuries and moves forward to his cherished goal. The drink is positioned as a companion of winners who do not give up in light of difficulties and barriers.