Image commercial of the National Shoro drink
Shoro
The challenge: Shoro drinks have long been considered a healthier substitute for most popular soft drinks because of their nutritional properties. We were tasked with presenting the product as a drink of the strong and persistent in its goals. The solution: The main character of the video, Manas Niyazov, the country's main Kok-boru player, shows his everyday life: from trainings to competitions. Manas suffers defeats, wins victories, recovers from injuries and moves forward to his cherished goal. The drink is positioned as a companion of winners who do not give up in light of difficulties and barriers.
Category
Others
Client
Shoro
Video advertising today is the most expensive type of advertising and there are a number of objective reasons for this. But still, customers always try to find a loophole and reduce their budget expenditures, while hoping for huge coverage and high efficiency. In this article, we will describe in general terms how the budget is distributed to video advertising and try to explain why it is not worth saving.
Most companies prefer the video in the promotion of their products. Why is this format so in demand? Because it has such trump cards, which are very profitable to enter the game for the number of sales and brand awareness.