Nashe Shakhterskoe Non-alcoholic
Nashe Pivo (LLC Abdysh-Ata)
Task: Presentation video of Nashe Shakhterskoe Non-Alcoholic brand. There are strict requirements for advertising alcoholic beverages, and this made all the commercials on the market boring and the same. We needed to stand out. Solution: We decided to stand out by creating the “bad commercial” with the concept that two things should not be done equally well - to shoot great advertisements and make good beer. The real master is laid out in his craft and is given to him completely, which is why “Nashe Shakhterskoe Non-alcoholic” is so tasty and of high quality. In the video you see only bright and juicy packshots of the “hero” - the new non-alcoholic beer “Nashe Shakhterskoe”. And a little smoke generator.
Category
Staged commercials
Client
Nashe Pivo (LLC Abdysh-Ata)
Video advertising today is the most expensive type of advertising and there are a number of objective reasons for this. But still, customers always try to find a loophole and reduce their budget expenditures, while hoping for huge coverage and high efficiency. In this article, we will describe in general terms how the budget is distributed to video advertising and try to explain why it is not worth saving.
Most companies prefer the video in the promotion of their products. Why is this format so in demand? Because it has such trump cards, which are very profitable to enter the game for the number of sales and brand awareness.