Shoro. Kurmanjan Datka.
Shoro Company
Task: Video about the national drink. Solution: The video was shot as part of an advertising campaign to promote the product at the toi (national Kyrgyz festivals). National holiday - a national drink! Filmed in a historical theme, in the wake of the popularity of the recently released film "Kurmanzhan Datka", with the participation of the main character of the film, which welcomes guests in its yurt and is treated to a drink max shor. Thus, Maxim Shoro acquires the status of a traditional drink for centuries, for small and big festivals - toi.
Category
Staged commercials
Client
Shoro Company
Video advertising today is the most expensive type of advertising and there are a number of objective reasons for this. But still, customers always try to find a loophole and reduce their budget expenditures, while hoping for huge coverage and high efficiency. In this article, we will describe in general terms how the budget is distributed to video advertising and try to explain why it is not worth saving.
Most companies prefer the video in the promotion of their products. Why is this format so in demand? Because it has such trump cards, which are very profitable to enter the game for the number of sales and brand awareness.