FINCA NEW YEAR
Finca Bank Kyrgyzstan
Task: To develop the concept of New Year video to attract new customers, as well as present and consolidate the values of the bank among current customers and potential audiences - cohesion and partnership. Solution: The video is about the most important things on the New Year's holiday - family, warmth and the opportunity to share the atmosphere of a miracle with everyone. We are destroying the tradition that our customers from the banking segment on the holidays eve must only demonstrate their product benefits and promotions. We focus on the values that unite the bank and its customers and strengthen their trust and cooperation.
Category
Staged commercials
Client
Finca Bank Kyrgyzstan
Video advertising today is the most expensive type of advertising and there are a number of objective reasons for this. But still, customers always try to find a loophole and reduce their budget expenditures, while hoping for huge coverage and high efficiency. In this article, we will describe in general terms how the budget is distributed to video advertising and try to explain why it is not worth saving.
Most companies prefer the video in the promotion of their products. Why is this format so in demand? Because it has such trump cards, which are very profitable to enter the game for the number of sales and brand awareness.