Smart & Rich moisturizing cream presentation roll for anti-aging care
Smart&Rich
Task: To create presentation video for anti-aging care moisturizer. The video will be distributed on the territory of the CIS, therefore it is necessary to show in the frame a woman of European appearance, at the age of 35-45 years. Solution: The video shows the main character in two bright locations. You can hear of the advantages of using the product by backstage voice-over. We created a positive image that attracts clients. The main character is beautiful, cheerful, bright and self-confident. We tried to avoid excessive use of makeup, as the main message of the company is “be yourself.”
Category
Staged commercials
Client
Smart&Rich
Video advertising today is the most expensive type of advertising and there are a number of objective reasons for this. But still, customers always try to find a loophole and reduce their budget expenditures, while hoping for huge coverage and high efficiency. In this article, we will describe in general terms how the budget is distributed to video advertising and try to explain why it is not worth saving.
Most companies prefer the video in the promotion of their products. Why is this format so in demand? Because it has such trump cards, which are very profitable to enter the game for the number of sales and brand awareness.