Smart & Rich moisturizing cream presentation roll for anti-aging care


Task: To create presentation video for anti-aging care moisturizer. The video will be distributed on the territory of the CIS, therefore it is necessary to show in the frame a woman of European appearance, at the age of 35-45 years. Solution: The video shows the main character in two bright locations. You can hear of the advantages of using the product by backstage voice-over. We created a positive image that attracts clients. The main character is beautiful, cheerful, bright and self-confident. We tried to avoid excessive use of makeup, as the main message of the company is “be yourself.”


Staged commercials