Asian Cup 2019. National football team media campaign
Football Federation of the Kyrgyz Republic
Task: To develop a media campaign aimed at attracting and increasing the number of spectators / fans among the Kyrgyz audience, as well as aimed at supporting the football team on the eve of the Asian Championships. Solution: In this video and visuals we created the interconnection of two strong images - the players of the national team who are fighting for the victory of the country and the historical image of the “baatyrs” (warriors) who defended his lands. Main sponsor: Bank Companion
Category
Staged commercials
Client
Football Federation of the Kyrgyz Republic
Video advertising today is the most expensive type of advertising and there are a number of objective reasons for this. But still, customers always try to find a loophole and reduce their budget expenditures, while hoping for huge coverage and high efficiency. In this article, we will describe in general terms how the budget is distributed to video advertising and try to explain why it is not worth saving.
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