Series of commercials for TM "Zhivoe"
Tm "Zhivoe Beer" (LLC "Abdysh Ata")
Task: Develop viral advertising for products “Zhivoe” from the company Abdysh-Ata. The main difficulty is that, according to the law, the presence of people and animals in alcohol advertising is prohibited, even if it is a non-alcoholic beer. Solution: We decided to create a unique case in the local market - 3 commercials and a viral campaign online before launch. The plots of the commercials are based on playing up the name and catchy phrase: “Is there anyone alive?” The translation for "Zhivoe" from russian is "alive". We used 3 popular genres for this: horror, western and science fiction.
Category
Staged commercials
Client
Tm "Zhivoe Beer" (LLC "Abdysh Ata")
Video advertising today is the most expensive type of advertising and there are a number of objective reasons for this. But still, customers always try to find a loophole and reduce their budget expenditures, while hoping for huge coverage and high efficiency. In this article, we will describe in general terms how the budget is distributed to video advertising and try to explain why it is not worth saving.
Most companies prefer the video in the promotion of their products. Why is this format so in demand? Because it has such trump cards, which are very profitable to enter the game for the number of sales and brand awareness.